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Gabriella Ferenczi leads this  ILCA Experts 2021 Series event.   No matter how brilliant you are as a language coach, if people don't know about you, they will not buy from you. Word of mouth is great, but in this day and age, it's not enough to keep your language business steady, let alone growing. And the answer to your marketing problems is most probably not social media.  In this talk, you'll learn practical marketing tricks that will ensure you have everything in place that allows you to find the clients you love working with, online.  Forget feast or famine. It's time to create a professional online presence that you can rely on. A professional online presence that really generates clients.

As educators, language teachers, we often tend to think giving advice is the best option - but is it really the only option open to support growth, development and critical thinking for our learners? Why is giving advice sometimes the wrong thing to do? How can we recognize when we are about to give advice? When is it appropriate to do so, and when not? How can we move away from giving advice and give support instead? How can we give advice in a way that's also supportive?

How can we help our students create and monitor their own effective learning path given the wealth of opportunities and distractions which surround them? I will look at some activities which will help your students get motivated, get organized and get practicing, both inside and outside the classroom. I will also talk about the rationale behind these activities and how a “coaching approach” can support students of all ages (and their teachers!) in the challenging endeavor of learning English.